As the cannabis industry continues to evolve, so does the company’s mission and vision. The new name, Tend.Harvest.Cultivate., reflects a renewed commitment to growing quality flowers, championing positive change, and creating consistent products for customers.
“This change also aligns better with our vision of becoming a house of brands. Cannabis consumers come from all walks of life. Being able to meet people where they are and provide their ideal experience, is what will continue to set us apart,” said Brandon Kanitz, CEO of Tend.Harvest.Cultivate. “We are excited to embark on this new chapter and will continue to push ourselves to grow amazing products, together with our customers, partners and stakeholders.”
The standalone outlet will function with a new name and appearance soon to come. Customers can expect a retail space designed with every type of cannabis consumer in mind. The location will act as a “tasting room” to showcase the house’s entire offering of THC brands. In addition to house brands and industry-recognized favorites, there’s a drive to focus on more unique products—sourced specifically from minority, women, and traditional growers.
Fluresh will remain a staple brand under Tend.Harvest.Cultivate. and will be dedicated to offering affordable cannabis flowers, gummies, and vape carts for the value-conscious user.
“We will never be satisfied with the status quo and will continue to look for opportunities to improve business processes and practices in order to lead by example. Working within such a young industry and company, our job is all other than done. I’m excited to continue to cultivate positive change, especially in our company culture,” said Sarah LaFleur, Vice President of Marketing and Retail. “As THC, we are committed to promoting inclusivity and making a meaningful impact in the industry and the lives we touch.”
About Tend.Harvest.Cultivate.
THC is proud to own Grand Rapids’ first recreational and medical supply center and operates three state-of-the-art manufacturing facilities. Two plants supply products to Michigan consumers throughout the state and one, located in Las Vegas, supplies products throughout Nevada.
For more information on THC, visit the company’s website at Tend.Harvest.Cultivate.
Source: THC
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