Zift Solutions, a leading provider of partner relationship management (PRM) and marketing automation across the channel (TCMA) software, today announced the latest enhancement to its ZiftONE portal: ZiftONE Global. Global functionality facilitates the success of international channel programs that sell through partners, resellers, and distributors. Zift Solutions is the first PRM and TCMA vendor to provide a fully distributed partner management platform that supports the needs of global enterprises.
Companies that rely on an indirect channel to amplify marketing campaigns, generate leads, and close sales need a single, enterprise-wide view of every partner’s performance, regardless of business unit, geography, set of products or distribution strategy. This information is critical to accurate forecasting, planning, and global expansion. Until now, companies have managed different partner programs separately using heterogeneous applications and platforms without a consolidated corporate dashboard. ZiftONE Global eliminates the time-consuming process of managing, extracting, and consolidating critical business information about channel partners and performance. The PRM platform provides a centralized way to manage, analyze and present channel performance data in an easy-to-follow dashboard.
ZiftONE Global is specially designed for industries around the globe including technology, telecommunications, manufacturing, building materials, and other companies that have multiple partner programs with various channel configurations. Using ZiftONE Global, clients can easily expand into new regions, integrate newly acquired company partner programs, and amplify marketing campaigns without eroding brand equity. The platform drives greater partner engagement, faster sales cycles, increased revenue, and increased market share. For partners, ZiftONE Global’s advanced channel enablement capabilities eliminate potential barriers to success, even delivering leads directly into a partner’s preferred CRM.
“With 75-80% of all sales going through the channel, it’s critical for companies to be able to easily see the status of each partner and their business without wasting valuable time and resources trying to manage an ever-changing technology stack.” ZiftONE Global solves this problem,” said Lionel Farr, chief technology officer at Zift Solutions. “We’ve done the research, interviewed customers and partners, and built the industry’s most comprehensive PRM to support the needs of today’s customers, giving them the foundation to build profitable long-term partner relationships.”
New ZiftONE Global features include:
Global channel management: A centralized platform provides complete visibility into channel activity across all business units. The easy-to-understand dashboard provides decision makers and stakeholders with accurate insights and analytics showing all partner performance across marketing campaigns, revenue forecasts, sales, and other key performance metrics.
Support for global growth and expansion: The platform is designed to facilitate the onboarding of new partners and partner programs as organizations grow through acquisitions and expansion into new regions and industries.
Lean organization of products and services: Customers can easily group products and services by reseller, distributor, business unit, country, region, and more. Presenting only relevant information to distinct audiences in a highly organized manner avoids confusion, enabling partners to successfully move forward with their go-to-market strategies.
Shared Marketing Resources: Each business unit or region has dedicated portals, content libraries, and campaigns. Global admins and corporate marketing teams can place resources into specific portals to ensure consistent messaging and branding while allowing for customization by language or product type. This allows partners to easily rebrand content and amplify marketing and sales campaigns using only approved materials.
Existing customers can learn more about ZiftONE Global by contacting their Customer Success Manager. Interested parties can contact the Zift Solutions team to learn more at www.ziftsolutions.com.
Learn about Zift solutions
Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing to sales. Backed by the most experienced team in the industry, Zift was named the sole leader in both channel marketing automation and partner relationship management by Forrester Research and a market leader in partner management software and marketing software through the channel from G2. For more information, visit www.ziftsolutions.com.
Source: Zift Solutions
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